The #beyourownvalentine campaign, created in a fictional partnership with the City of Melbourne, aims to transform the perception of Valentine's Day. The project promotes self-love and reduces anxiety, depression, and loneliness among young Australians. By redefining Valentine's Day as a day dedicated to self-care and self-compassion, the campaign seeks to empower individuals and normalize discussions about mental health.

By employing thoughtful and strategic visual language, #beyourownvalentine strives to inspire a cultural shift towards self-love and improved emotional well-being. The vibrant colour palette and welcoming illustrations create an approachable and motivational environment, effectively conveying the campaign's message.