The Geelong Design Collective is a thriving community dedicated to cultivating connections and empowering creatives living and working in Geelong.

I strategically incorporated primary colours into their brand identity to capture and represent their diverse membership, including creative practitioners, industry representatives, educators, students, and design enthusiasts. These colours signify the strong foundation that the Geelong Design Collective provides for its members.

By utilising primary colours, the brand identity reflects the vibrant and dynamic nature of the collective, creating a visual representation of their commitment to creativity and collaboration.